St. Moriz Becomes One of the Longest Standing Sponsors of the National Reality TV Awards (2011 to 2023)

Beauty, television and popular culture came together in remarkable fashion as St. Moriz served as a key sponsor of the National Reality TV Awards from 2011 through 2023, establishing one of the longest running brand partnerships in the history of the ceremony.

Launched as a self tanning brand designed to deliver salon quality results at an accessible price point, St. Moriz quickly grew into a household name across the United Kingdom. Today, St. Moriz is widely regarded as the number one self tanning product brand in the UK, with millions of products sold and a strong following among beauty enthusiasts and television personalities alike.

Across social media platforms, St. Moriz content and campaigns have generated more than 7.1 million views, reflecting the strong digital engagement surrounding the brand. Over more than a decade, St. Moriz became closely associated with the glamour and confidence that defines reality television — from red carpet arrivals to backstage preparation.

For St. Moriz, the partnership represented more than traditional sponsorship. It allowed the brand to become part of the wider cultural landscape surrounding reality television, aligning itself with personalities who shape trends across fashion, beauty and lifestyle.