Batiste Announces Partnership with the National Reality TV Awards 2022

United Kingdom, London 28/02/22 — The National Reality TV Awards today announced a sponsorship deal with Batiste for the 11th edition of the prestigious awards which is set to take place on the 28th July 2022 at Porchester Hall in London.

The UK's number one dry shampoo brand, Batiste joins the list of sponsors by acquiring a one-year deal with the National Reality TV Awards. As part of the deal, Batiste will sponsor the Celebrity Personality of the Year category which was won last year by popular TV host, Susanna Reid from ITV's Good Morning Britain.

Sonila Troka, Batiste Global Lead at Church & Dwight UK said: "As the UK's number one dry shampoo and award-winning brand, Batiste is thrilled to partner with this year's 11th annual National Reality TV Awards and celebrate the plethora of talent that makes up the whole industry of Reality TV. Sponsoring the Celebrity Personality of the Year Award, Batiste is proud to join forces with a ceremony that reflects the real television fans – with all categories nominated and voted for by the public."

Joanne Randall, Head of Partnerships for the National Reality TV Awards commented: "Reality Television is more than just a guilty pleasure. Millions turn to reality television as their best-kept secret to keep them entertained on a daily basis. Similarly, Batiste is everyone's best-shared secret when it comes to refreshing hair between washes. Hence, this partnership is a perfect match."

The 11th annual National Reality TV Awards returns to London on the 28th of July with nominations scheduled to be announced on the 28th of May 2022.