National Reality TV Awards Announces hayu As Official Streaming Partner and Sponsor of the "Best International Show" Category

London, 31st August 2016 – The National Reality TV Awards (NRTA) – the world's first reality TV-focused awards – and hayu – the first all-reality subscription video-on-demand service of its kind – today announced an exciting collaboration in the UK.

hayu will be the official streaming partner for the NRTA's. Exclusive highlights of the National Reality TV Awards 2016 will be streamed on hayu. Further details of coverage on hayu – including live broadcast of backstage interviews with winners via Facebook Live – will be announced in the coming weeks.

hayu will be sponsoring the category of "Best International Show." Nominees include: Vanderpump Rules, The Real Housewives of Atlanta, Keeping up with the Kardashians, The Real Housewives of Beverly Hills, Shark Tank, Pawn Stars, Botched, #RichKids of Beverly Hills and Married to Medicine.

Vice President for National Reality TV Awards, David Goldman commented: "hayu is a perfect fit to partner on the National Reality TV Awards. For the past six years, the NRTA has been responsible for celebrating the full breadth of reality TV and we are excited to be collaborating with this ground-breaking reality service that mirrors that goal."

NBCUniversal International's Senior Vice President of Branded on Demand, Hendrik McDermott, commented: "hayu is synonymous with reality TV and its broad appeal; we're delighted to partner with the NRTA that allows such a wide audience to celebrate reality TV in style."

The sixth annual National Reality TV Awards takes place at Porchester Hall on the 29th of September 2016.